The Mascarello family was one of the first to recognize and promote the potential of individual vineyard sites.
In 1881, Giuseppe Mascarello made a name for himself when, after years of managing vineyards for the Marchesa Giulia Colbert Faletti di Barolo, he began acquiring his own land and producing wines under his own name. His son Maurizio continued this pioneering work and, in 1904, acquired the estate in the renowned Monprivato vineyard in Castiglione Falletto, laying the foundation for the winery’s current excellence. Today, Giuseppe Mascarello e Figlio enjoys a reputation as one of the most traditional and respected wine producers in Piemonte.
The Mascarello family was one of the first to recognize and promote the potential of individual vineyard sites. The Monprivato site, owned by the family since 1904, produces Barolo wines known for their elegance and longevity. The combination of traditional winemaking and the unique terroir of Monprivato has resulted in wines that are considered a benchmark for quality and authenticity worldwide.
