Fever Tree

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Fever Tree

In 2005, they launched their first product, Premium Indian Tonic Water, available at Selfridges and Waitrose.

Fever-Tree was founded in London in 2004 by Charles Rolls and Tim Warrillow. The idea was born from the belief that if three quarters of a gin and tonic is tonic water, it should be of exceptional quality. The founders discovered that many mixers contained low-quality ingredients and set out to change that. In 2005, they launched their first product, Premium Indian Tonic Water, available at Selfridges and Waitrose.

Over the years, Fever-Tree has expanded significantly on an international scale. By 2007, the brand had entered the US and Spanish markets, followed by expansion into many other countries. Its product range has steadily grown and now includes various tonic waters, ginger ale, ginger beer, lemonades, cola, and more.

Today, Fever-Tree is a publicly listed company. With sales in over 70 countries and substantial growth in the mixer market, the brand has established a strong position. In 2024, it entered into a strategic partnership with Molson Coors to strengthen distribution in the US and deliver long-term efficiency gains. ChatGPT fragen