Especially in the 1920s and 1930s, Campari established itself as an essential part of Italian aperitif culture.
Campari is a well-known Italian brand famous for its bitter liqueur, which is used in many cocktails worldwide. The history of Campari begins in 1860 in Novara, Italy, when Gaspare Campari, a pharmacist, developed a bitter herbal liqueur with a secret recipe. He combined various ingredients like fruits, herbs, and spices to create the unique taste that is now associated with Campari. The first Campari distillery was opened in Milan, where the product's success grew rapidly. The drink's characteristic red color was originally achieved through a combination of natural ingredients.
Throughout the 20th century, Campari became increasingly recognized and gained international popularity. Especially in the 1920s and 1930s, Campari established itself as an essential part of Italian aperitif culture. The company expanded its product range and began marketing the brand globally, supported by creative and iconic advertising campaigns.
Today, Campari is one of the leading brands in the spirits industry. The Campari Group has further diversified its portfolio by acquiring various international brands such as Aperol, Grand Marnier, and Wild Turkey. Campari itself remains a popular ingredient in many classic cocktails, including the Negroni, Campari Soda, and Americano. The brand remains a symbol of Italian lifestyle and continues to be enjoyed in high-quality bars and restaurants worldwide.
