The first commercial bottling occurred in 1997, and the vodka quickly gained popularity—initially regionally in Texas, then across the United States.
Tito’s Handmade Vodka is a relatively young but extremely successful American vodka brand, originating in Austin, Texas. The story begins in the mid-1990s, when Tito Beveridge, an entrepreneur with a background in the spirits industry, decided to produce his own vodka. From the start, Beveridge aimed to create a vodka of the highest purity and quality, focusing on handmade, small-batch production using corn as the base ingredient. Distillation takes place in copper pot stills, giving the vodka its characteristic smoothness and purity. The first commercial bottling occurred in 1997, and the vodka quickly gained popularity—initially regionally in Texas, then across the United States.
During the 2000s, Tito’s Handmade Vodka grew rapidly. The brand benefited from a rising interest in premium spirits and craft-made products. With clever marketing emphasizing the “handmade” character, and numerous awards at international spirits competitions, Tito’s established itself as synonymous with high-quality American vodka. Notably, the brand largely avoids traditional advertising, instead relying on authenticity, word-of-mouth, and a strong social media presence.
Today, Tito’s Handmade Vodka is one of the best-selling vodkas in the United States and is increasingly in demand internationally. The company has significantly expanded its production capacity without losing focus on the handcrafted, small-batch quality. Tito’s also represents social responsibility: the distillery supports numerous charitable projects, particularly in the areas of water access, education, and local communities. In doing so, the brand combines excellent quality with a modern, responsible image that resonates strongly with consumers worldwide.
