The Ascheri winery has its roots in La Morra, an area in Piedmont that is still known as “Ascheri” today. The first vines were planted here at the beginning of the 19th century and the first wines were produced. During this period, wine-growing techniques in the Langhe were still quite primitive, and wines were mainly sold in loose barrels. Nevertheless, the development of the “Ascheri process” for vine palization testifies to the innovative spirit of the Ascheri family right from the start.
The geographical location of Bra, close to Turin, made the city a central hub for Barolo, the most famous wine in the region. This prompted the Ascheri family to move their winery to Bra in 1880, where they are still based today and are considered the guardian of this long and noble winemaking tradition.
Since then, the vineyards have been expanded from the original sites in La Morra, known primarily for Barolo, Barbera d'Alba and Dolcetto d'Alba, to include the areas of Serralunga d'Alba, Verduno and Bra, always with the aim of further increasing the quality of the products. This expansion into some of Piedmont's most renowned areas reflects Ascheri's commitment to excellence and innovation in viticulture.
This prompted the Ascheri family to move their winery to Bra in 1880, where they are still based today and are considered the guardian of this long and noble winemaking tradition.
Since then, the vineyards have been expanded from the original sites in La Morra, known primarily for Barolo, Barbera d'Alba and Dolcetto d'Alba, to include the areas of Serralunga d'Alba, Verduno and Bra, always with the aim of further increasing the quality of the products. This expansion into some of Piedmont's most renowned areas reflects Ascheri's commitment to excellence and innovation in viticulture.