Primitivo is one of Southern Italy’s most traditional and distinctive grape varieties. Especially in Apulia – around Manduria and Salento – it shows its full potential. Deeply coloured wines with notes of ripe berries, plum and spice are known for their warm, velvety texture and great drinkability.
Equally noteworthy is its genetic link to Zinfandel in California, which has contributed to the global fame of Primitivo. Today it is vinified both as a characterful everyday wine and as a premium label, combining aromatic intensity, Mediterranean warmth and unique personality.
Whether as a Rosato or as a bold, structured red, Primitivo stands for authenticity, enjoyment and versatility.
